Eagerley anticipated second phase to the Desperados Beer website launched. Desperados Beer is a French brand beer with a Mexican bite and is part of Heineken International group. The Die-Hards section of the site was developed to build upon the main site which was officially launched in January 2009 to promote the beer brand and to drive brand awareness in the UK. The Die-Hards is an interactive social networking platform allowing fans of the beer to register and share videos and pictures of their favourite or most interesting Desperados moments.