New affiliate site providing a range of baby products at great prices. Their products range from maternity and babycare products to a range of pushchairs, prams, strollers, and car seats.

I was approached by Baby & I with a unique problem they had. They wanted to break the mould and distinguish themselves from all the other baby sites out there. So far they seemed to find all the designs they had previously commissioned to be dull and not quite uplifting or colourful.

I was briefed on the challenging design aspects of the site and was able to come up with a bright, colourful and attractive design which ticked all the right boxes. I also led the development of the site and Content Management System used for the daily running of the website as well as updating and maintaining their 20,000 strong product database. 

Development of the sight was by no means an easy task. Working with a set and existing product database which could not be altered, I had to figure out how I could get the relevant information needed out for product categories for product search results and sitemap creation in a way as to help improve search engine rankings by using targeted keywords.

The site features a Content Management System with varying levels of security giving the Baby & I team control over all aspects of the daily running and promotion of the website.

Some key features of the site and CMS include:

• Automatic or managed daily product update
• Automatic or managed newsletter and promotional material
• Link tracking and performance
• Integrated social media
• Advertising banner management and rotation
• Automatic sitemap generation and management